Tag Archives: Nike

Don't Worry Be Healthy: Five Ways I Get Myself To Workout

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-Marissa Tomko

I don’t really know how to admit this. I’ll just say it.

I haven’t been going to the gym as much this term. WOW, that feels amazing to get off my chest!

Yes, I feel like a complete hypocrite because I write this health and fitness column. And I love you all so much and I just don’t understand how it got to this point. Will you ever be able to forgive me?!

But I think this happens to everyone. We get into the habit of working out, and then decide to take just one innocent day off. This turns into a bunch of innocent days off, which turns into literally all days off, none of which are innocent. But never fear, Pulse readers! I have a plan of action. Even though it’s hard to get back into a workout routine, it is possible. Here is a list of the things I have done in the past (and am currently doing) to get my sorry butt into shape again.

I play mind games with myself

I once tried to date this guy, and I say “try” because we really sucked at being a couple—we could not get it together enough to map out a couple hours in the middle of our crazy lives to just exist in the same room. But sometimes, we’d map out fifteen minutes, which would always turn into a couple of hours. I can’t speak for him, but I always knew this would happen. I do the same thing when I go to the gym. I think, “I love you, treadmill, but I don’t have that much time for you.” And before I know it, I’ve been running for forty-five minutes because I realize how much more joy the treadmill brings me relative to the rest of my commitments. See? The gym is like dating: as long as you ignore the dishonesty, it can be fun!

Speaking of making time, I learned what it actually is

I’m a college student, so it’s super easy for me to use homework as an excuse to avoid the gym. But if I take a second to analyze what exactly happens when I do homework, I realize that it’s a bunch of B.S. and that I’m just a lazy weirdo because when I hit the books, I’m really hitting the books, the Internet, Netflix, my fridge, my roommates’ bedrooms, the convenience store I live next to . . . you get the picture. Basically, if I cut out all of the procrastinating I do when I’m trying to get my academic tasks done, it gives me an extra ninety minutes at least. That is more than enough time to make it to the gym. Why do I make my life so difficult?!

I got cool shoes

Yeah, I know it sounds really dumb. But I’m a big believer in dressing for success. If I’m having a bad day, I try to look nice. If I’m having a hyper day, I try to wear stretchy pants so I can high-kick at everything. If I am headed to work out, I put on the sick Nikes my dad got me for Christmas so I am forced to look like I belong. Fake it till you make it, right?

I make new playlists…

. . . like this one! And then I pretend I’m in a music video for all of the songs. Shut up, it works.

I become the poster child for inspiration

You might not know this, but I am big into confidence, so I don’t think comparing myself to other people is the way to get myself into shape. I know a lot of people practice “thinspiration,” which as I understand it is when you post pictures of impossible six-packs on your fridge to remind yourself of the body you want. To that, I say stop the madness! Don’t work out for someone else; work out for yourself. You will resent it less because it will turn into something you want to do for your own health, not for any other motive.

Breaking the Mold: Fashion of the Oregon Ducks

 

-Jamie Hershman

Who says a football team can’t be fashionable? That’s certainly the case for our ducks. With the help of Nike and Uncle Phil, the Oregon Ducks have had a continuous stream of new jerseys and combinations for years. This past season was no different, so here’s a look-back at the memorable uniforms modeled by the (almost undefeated) Ducks.

This uniform, worn at the Rose Bowl last year, was sleek with the full body forest green jersey and pant. The shiny helmet had a liquid metal finish that caught the glare of the Los Angeles sun. Not only fashionable but also functional, Nike incorporated the Chain Maille Mesh for more breath-ability and protection. The Rose Bowl marked the beginning of the innovation of the jersey material, using 16 different materials in the uniform all together. In the 2012 season, the same combination of material was used to create a whole new set of jerseys.

For the Oregon vs. USC game, the team sported the all-white “White Vapor” Nike uniform. In their striking resemblance to stormtroopers, the slogan for the early November weekend was “Storm LA.” The all-white ensemble still showed off the signature wings but lost all the flashy aspects that the ducks are so well-known for, making the uniform all the more intimidating.

This past Civil War, the Ducks wore a white jersey, yellow pant, and yellow helmet, trying to channel the look of an actual duck. The helmet turned heads in its bright yellow greatness, and the cage displayed a combination of yellow and white color. This uniform was a clean break from the typical green, as well as a cool color combination that we had not yet seen.

The gloves that the players wear are also an integral part to the Duck uniform. While they wear a different color almost every game, each pair still shows the famous “O” when putting their hands together.

Design and high-tech innovation are the motivating factors for Nike, and they have yet to disappoint. Duck fans are always on the edge of their seats waiting for the unveiling of a uniform before game day, and we can only imagine what the 2013 Fiesta Bowl uniforms will bring.

Follow Jamie on Twitter!

Top image from http://www.usatoday.com/sports
Second image from http://content.usatoday.com/communities/campusrivalry/post/2011/12/oregons-rose-bowl-uniforms-unveiled/1#.UMk5z3eJkyi
Third image from http://www.complex.com/
Fourth image from http://bleacherreport.com/articles/1420510-oregon-vs-oregon-state-ducks-break-out-yellow-uniforms-for-civil-war-showdown
Fifth image from http://www.solecollector.com/niketraining/?p=5497

If You Buy Me, I Will Change Your Life

-Emily Fraysse

‘If you buy me, I will change your life.’

If products could talk, that’s probably what they’d be saying. At least, that’s what the producing companies want you to think.

Over the past decade, there has been a gradual shift in the way advertising is produced and promoted. The content pushed onto the television we watch, the magazines and newspapers we read, and the websites we look at are chock-full of advertisements backed by companies that want to generate not only awareness of a brand, but promote it in a positive way that makes the viewer feel like they must have it to be a part of the campaign.

Nowadays, advertisers incorporate one more thing: emotion. They want you to feel connected with it. And how do they do that? They start a cultural movement.

Producers want you to feel like once you’ve bought their product, you are considered cool. They want you to feel like you’re in the know. They want you to feel like you’re a part of something bigger than yourself. They want you to feel like you’re making an impact on the world. And, if done right, this method works.

Take the Dove Campaign for Real Beauty that launched in 2004. According to the Dove website, they wanted to create a global conversation about redefining the term “beauty.” They did not feature the typical stick-thin models in their advertising, but instead showed women whose appearances were outside the stereotypical norms of beauty (i.e. they had curves and real bodies that were not Photoshopped.)

The media put an undying amount of positive attention and press on the brand, which not only publicized the campaign, but also promoted other products and product lines from the same company.

Dove’s goal was simple; to help women, especially the younger generations, feel comfortable in their bodies regardless of the shape, size, or weight. With the help of social media, women openly talked beauty issues, bringing thousands of people to Dove’s website.

And the outcome? It was clean, thought out, and flawless. According to Quora.com, the company raked in over $1 billion, surpassing the company’s expectations significantly.

Levi’s “Go Forth” campaign launched in 2011 had a similar approach by promoting the brand in a way that is up-to-date, cool, and has an emotional connection to the viewers. Wrought with brilliant design, tone, and spirit, it swept through the various media platforms promoting the good ol’ American pioneering. With Walt Whitman and Charles Bukowski’s words smeared all over the advertisements, the romantic ideals of the campaign had a pretty precise target demographic: younger teenagers, primarily hipsters.

 

Unfortunately, it did not make as big of an impact as they had hoped. Women’s and Men’s jean sales went down remarkably. Even if marketing to a demographic that is struggling in a horrible economy to get a stable income wasn’t the smartest idea, the romanticized, hippie commercials were a visual treat.

This seemingly wide river full of trendy campaigns may seem nice to slip into for a “cool” dip. With alluring advertisements, it is easy to get sucked in. Swimming with the wide-spread media coverage can get pretty comfortable pretty quickly. While we may, as Nike’s campaign says, “Just Do It,” make sure there are enough seat belts before you hop onto the bandwagon because often times when we’re wrong, we’re dead wrong.

Nike’s Ruby Red Slippers

-Sam Katzman

On February 4th, 2012 I won the lottery . . . or at least the Pit Crew and Nike’s version of it.

Before the start of this years NCAA men’s basketball season, Duck fans were informed of a promotion that would have everyone wanting to be at Matt Knight Arena before everyone else: a pair of sneakers.

These aren’t just any ordinary sneakers, though.

If you haven’t already heard, the iconic shoe and apparel giant Nike has many ties to this University. The UO is, after all known by many as “Nike University.”

That is why famed Vice President of innovation for the Beaverton based corporation/Duck track team alum, Tinker Hatfield, chose this campus to showcase his creation. An appropriate location given our flashy, trendsetting uniforms.

Hatfield took his classic Air Jordan III design and evolved it to incorporate

The Pit Crew’s logo.  But unlike many of his past shoe releases, this former student chose to not mass-produce his innovation. “When you give something to someone and you say they’re special, they’re not so special if you say you’re going to make 3,000 more and put them up for sale,” said Hatfield.

In early October, just before the Ducks took back to the court, Nike dropped off a donation of 500 Jordan III Pit Crew Editions in Eugene and seized production on this particular design immediately after.

As any knowledgeable sneaker head would know, with the limited release of a shoe as popular and iconic as this, collectors will go crazy to get their hands on a pair.

When my email informed me I would be among the 500 in the world handed a crisp black box with the jumpman emblazoned on the lid, I became the “envy of every shoe collector,” according to my friend, Miami of Ohio basketball player Jared Tadlock. So I double and triple-checked the message to make sure I wasn’t the victim of a cruel practical joke, changed tabs, and proceeded to Google what I had won.

I knew these things were valuable, but didn’t expect to see one of the first pairs to be auctioned on ebay.com fetching nearly $3600.

Sure graduation and birthday gifts are nice, but this was a blessing from our friends at Nike that would bring me double the total I earned at my summer job in one fell swoop if I chose to sell them.

But as they say, “nothing in life is free” and in this situation there may be no truer statement. The purpose of this promotion was to reward loyal fans and provide a way for others to visibly recognize that devotion on the feet of the best fans in the country. In my personal experience, the hefty cost of getting these shoes is the guilt that accompanies owning them as a diehard fan.

It’s now almost May and I’ve held onto them this long, but that doesn’t mean I intend to keep them. I would if I financially could. Realistically I’m just another poor college student and I can’t really justify owning an item worth more than my bank account.

I plan on selling them once summer comes along and my auction competition dwindles. Until then, they’ll be sitting in climate controlled plastic back in Colorado waiting to be sold and turned into my definition of a Nike scholarship.