In honor of the football game against Arizona State, Victoria’s Secret PINK hosted a tailgate this past Thursday. This tailgate was not just a random event, however. We had to win this via a social media contest. The University of Oregon and Oregon State were in a Twitter contest at the beginning of September, and whichever school had the most social media coverage advertising the event won a tailgate hosted by PINK. And, for those of you who don’t know what PINK is, it’s a Victoria’s Secret brand that sells lounge-wear with a focus on collegiate brands.
Leading up to the event, the Victoria’s Secret PINK team held events to get the campus more hyped for the event. They had giveaways and scavenger hunts that were very popular amongst the yoga pants wearing girls (which we seem to have in abundance here, including myself). Needless to say, I was very excited myself because I love Victoria’s Secret and free stuff.
They did a very good job at advertising, but the actual event did not live up to my expectations. It took place from 11 a.m.-4 p.m., so when I arrived at 12:30 p.m., I thought the EMU amphitheater would be blasting with music trying to get students pumped for the game later that night. But, the music playlist was set to some slow jams, and there were few people who knew what was actually going on. The energy of the whole tailgate was very low, and I ended up waiting forty minutes in line to get a free pair of underwear that was definitely a waste of time. They had a limited number of activities to keep their fan base busy. These included a bean bag toss, a word scramble, and a photo opportunity in front of a pink polka-dotted truck. There were opportunities to win sunglasses, but other than that they had t-shirts on sale for $30, which many college students are not willing to pay.
All in all, it was a good idea with poor execution. Most college girls already know the brand so it was unnecessary to advertise for PINK on a college campus. The set-up was cute and kept on trend with the brand, which involved a bunch of pink decorations. But, in all honesty it was a waste of time and did not pump me up for the ASU game like a tailgate is supposed to. I love the brand and will definitely keep shopping at PINK, but next time, leave the party planning to the pros.
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