-Sam Bouchat
I love cheese. It’s a journey to deliciousness–pizza, burritos, sandwiches, lasagna. All of these delicacies require cheese. But NPR recently reported on a campaign by the nonprofit group Physicians Committee for Responsible Medicine, against my beloved cheese.
The group posted billboards in New York, Wisconsin and other locations slandering the tasty dairy product. These billboards, hosting less-than-savory shots of overweight individuals along with messages like “Your Abs on Cheese” or “Your Thighs on Cheese,” are getting almost entirely negative feedback–even by the not-so-objective media covering the campaign.
NPR writer Allison Aubrey wrote in an article, “Wow. This is a long way from the ‘everything-in-moderation’ message.” Forbes contributor Michelle Maisto commented, “It seems odd that PCRM should choose to go after cheese, when sugar, soda and meat seem perhaps more likely targets.” Maisto questioned the PCRM’s stance that cheese should not be consumed at all by anyone, asking “But what about that of my toddler, who for the time being has her pediatrician’s blessing to consume whole milk and whole-fat yogurt?”
The Huffington Post food section mentioned that it “doesn’t hide its love of cheese,” and that it is “fairly aghast at this new ad campaign.”
My curiosity was piqued when I realized that the majority of the main media sites covering this–of the few that did–chose to include it not as news, but as opinion, and an overwhelmingly negative one at that.
The Wall Street Journal covered the story with a straight news angle and the reason this topic was covered as an opinion story becomes obvious upon reading. The Journal’s story is a mere 123 words, and boring to boot. Such a story doesn’t inspire much reader debate and, in fact, has only two reader comments (compared to NPR’s 198 or HuffPost’s 881).
To be publicly anti-cheese is pretty risky; people love it, people are passionate about it, and some of those passionate people happen to be journalists. But some of those people are also bloggers. Jezebel, a popular culture blog for women, picked up the story and ran with the headline “New Anti-Cheese Ad Campaign is Pure Evil,” while African-American culture blog, Bossip simply asked, “Tell the truth, would these ads keep you away from your favorite pizza???” That’s for you decide.
Follow Sam at @sambouchat







